Product overview
Catalyst
Engage customers seamlessly with our loyalty management system
Trail
Unlock growth plans tailored to every customer with our personalization engine
Marketplace
Grow engagement by accessing our global network of rewards partnerships
Security and compliances
Our solutions are built with bank-grade security at their core
Flexible Integrations
Power seamless customer experiences with our scalable integration options
Discover our solutions
Hyper-personalized rewards
Transform how you reward customers with precise, data-driven personalization.
Point programme
Drive loyalty with flexible earn & burn rewards
Merchant funded offer
Deliver personalized, merchant-funded offers at scale
Gamifications
Boost engagement with cutting-edge gamification for your rewards program.
Smart subscription
Empower cardholders to manage and control their active subscriptions
Discover our company
About us
Driving business growth by delivering tailored rewards that turn every interaction into lasting connections.
Awards
We take pride in leveraging innovation to provide outstanding customer service and are honored to be recognized with awards
Careers
We would love to hear your story, explore our available positions
Unlock growth plans tailored to every customer with our data and personalization engine
Surprise perk
Thank you for dining with us! Here’s your free movie ticket!
User profile
Female, 35 years old
Top 3 spending categories: Travel, Dining, Fashion
Spent $1,250 in past 30 days
Redeemed 3 dining offers in past 90 days
Last transaction: 23 hours ago
Scale your customer engagement to new heights. Leverage our proprietary engine to unleash the power of your data
Understand
We cleanse & structure raw data into usable format. Our engine extracts unique behavioral traits across your customer base.
Learn
We track customer outcomes and feed learnings into the engine to improve the performance of your program
Predict
We build rewards experiences for individual customers. The engine re-prices reward values at the tipping point that motivates action
Launch
Your customers get a personalized rewards experience across your digital channels.
Our Trail platform builds detailed customer profiles by analyzing transaction frequency, recency of activity and overall value.
Manage customer lifetime value. Identify loyal, promising or at risk customers.
Spot churn risks, campaign opportunities and top performers.
With clear segmentation, you can craft strategies for every stage of the customer journey.
Trail empowers you to shape rewards journeys that feel personal, relevant, and effortless— every time.
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Free airport transfer!
Get a FREE airport transfer when you spend AED 3,000 on flight and hotels
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Backed by a solid data foundation to eliminate guess work
Learn more about Pulse iD security protocols, compliance and certification that safeguard how we handle and manage data
Deliver rewards tailored to customer behaviors and spending patterns
Boost engagement by integrating game mechanics into customer journeys
Smart subscriptions
Subscription recommendations