by Sanka | Mar 13, 2024 | Article
Goodbye to Third-Party Cookies Third-party cookies are set to disappear. These tiny yet powerful pieces of code have allowed marketers to track and understand users’ browsing activities across different websites. Over the past two decades, third-party cookies...
by Sanka | Jan 18, 2024 | Article
In today’s fast-paced financial services landscape, Generation Z (Gen Z) has emerged as a pivotal demographic. Born between the mid-1990s and early 2010s, this digital-native generation is reshaping customer expectations in banking and loyalty programs. With...
by Sanka | Jan 10, 2024 | Article
Maximizing Impact: Innovative Card Products Within Budget Constraints “How do I make my Card Product stand out in a Competitive Market without increasing my CVP Budget?” The Middle East is well known for the generous rewards and benefits packages that...
by Sanka | Jan 9, 2024 | Article
What are Card-Linked Offers? CLOs represent a synergistic blend of marketing and loyalty strategies, ingeniously connecting promotional offers directly to a consumer’s debit or credit card. This innovative approach eliminates the need for physical coupons,...
