Client’s Objectives
Binance, one of the world’s leading cryptocurrency exchanges, aims to revolutionize the Web3 landscape by offering ‘Crypto Rewards’ on everyday purchases. Their objectives are :
Global Reach:
Implement a global rewards program targeting over 20 million Binance users across 40+ countries
Everyday Rewards:
Enable Binance users to earn crypto rewards from making everyday fiat purchases, with rewards 100% funded by merchants.
Customer Acquisition:
Acquire new customers in key markets, including Europe, APAC, MENA and LATAM
Card Differentiation:
Offer differentiated rewards for Binance Europe card products
Product Adoption:
Drive awareness and adoption of Binance Pay, tethered to Binance Wallet
Solution
Pulse iD and Binance entered into a partnership to launch ‘Spend to Earn,’ a reward program integrated into Binance’s mobile app and website. Key attributes of the partnership include:
Global Scale:
Launched across 40+ countries, initially featuring offers from over 200+ brands in categories such as retail, fashion, beauty, services, airlines, food delivery, and gaming.
Merchant-Funded Rewards:
Pulse iD managed and sourced offers that were 100% funded by our merchant
partners, allowing users to earn crypto rewards in the form of a stable coin
Stablecoin Rewards:
Pulse iD become a certified channel partner of Binance Pay, allowing our platform to credit crypto rewards in stablecoin directly to Binance users’ wallets
Multi-Channel Marketing:
The program was promoted through various Binance channels like EMDs, social
media, and push notifications
End-to-End Rewards
Pulse iD provided a comprehensive rewards solution, reaching out to new markets and a growing global user base
Results
The partnership between Pulse iD and Binance has yielded impressive results so far:
User Engagement:
The program successfully re-engaged dormant users and incentivised them to hold stablecoin and strengthen customer loyalty.
Merchant Participation:
The merchant-funded nature of the rewards has attracted a wide range of Tier 1 and Tier 2 brands, creating a win-win scenario for both Binance and the participating brands.
Global Reach:
The program has successfully reached a global audience, including new markets that Pulse iD had not previously entered.
Scalability and Optimisation:
Pulse iD’s core Catalyst platform underwent significant scaling and
optimisation to support a global audience. This included handling increased load and traffic while adhering to strict compliance and security protocols
Security and Compliance:
Pulse iD successfully met Binance’s rigorous security and compliance guidelines, enabling seamless integration through Catalyst APIs to Binance’s customer-facing interface.
The collaboration between Pulse iD and Binance demonstrates the transformative power of partnerships in merging web3 and rewards to drive user engagement and fostering ongoing innovation
