The agentic loyalty & rewards platform

THE AGENTIC LOYALTY & REWARDS PLATFORM

A loyalty system that can think and act

Pulse reads every customer signal and acts on it instantly – with the right reward, before the moment closes.

Customer receiving a personalised dining cashback offer
Offer activated 8% cash back • dining
Agent decided Best action for this customer

POWERING LOYALTY FOR THE WORLD’S LEADING BANKS, FINTECHS, TELCOS & AIRLINES

1.5B transactions processed p.a.

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>1T data signals ingested p.a.

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>150M rewards fulfilled p.a.

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1.3M reward SKUs in our network
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3B segmentation records daily
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REAL-TIME BY DESIGN

The shortest path from signal to growth

In milliseconds, not weeks.
Speed

AI PLATFORM FOR LOYALTY AND REWARDS

The Pulse stack

Pulse is an AI-native loyalty and rewards platform for banks, fintechs, telcos and airlines. It combines AI orchestration, loyalty management, customer-level personalisation and a global rewards marketplace, helping organisations turn live customer signals into relevant rewards, journeys, and measurable growth.

Pulse loyalty platform architecture: ai orchestration
Pulse loyalty platform architecture: LMS
Pulse loyalty platform architecture: hyper-personalisation engine
Pulse loyalty platform architecture: marketplace

01·SYSTEM OF ACTION

AI Orchestration

Purpose-built agents that read customer signals and act on them. Get instant answers from your data in the hands of every team. Explore AI orchestration →
02·CORE

Loyalty Management System

Manages programe configuration, rules, fulfilment, and governance. Explore the LMS →
03·INTELLIGENCE

Hyper-personalisation engine

Ranks, recommends, and prices every reward or experience for each customer. Explore the engine →
04·REWARDS SUPPLY

Marketplace

Fuel your programme with ready-to-use offers from a global network of 100+ partners. Explore the marketplace →
Beyond the Loyalty Programme

OUR POINT OF VIEW

Beyond the Loyalty Programme

The ‘loyalty programme’ is being replaced by a model that works differently. What comes next is a system that can reason, decide and act.

AGENTIC CUSTOMER EXPERIENCES

Set the goal, review the plan

Describe what you want in plain language. Our agent builds the audience and targeting while recommending the right reward. Review and launch when ready.

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I want to reward new mortgage customers with a bundle of rewards to welcome them in their new home
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Pulse Agent
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Mapping mortgage and transaction data feeds
You already have the data feeds needed for running this reward
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Defining eligibility rules
Customers with a new home loan over $500,000
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Building target audience
142,000 new mortgage customers identified
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Constructing Housewarming Gift rewards bundle
Insurance cross-sell, utilities offer & homeware cashbacks
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New Mortgage Rewards Bundle
Ready. Awaiting your approval to go live.

Approved

THE RIGHT REWARD

Reward the individual, not the segment

Pulse continuously listens to customer signals across every product, channel and interaction. As their behaviour changes, their rewards change with it.

AI Loyalty Platform hyper-personalised rewards

What You Can Build

Powering every type of loyalty program

Smarter Spend

Higher precision, higher return

Match value to the moment and the outcome. We support merchant-funded, program- funded and co-funded models.

THE REWARD NETWORK

100+ partners – rewards for every program

Point redemptions, merchant-funded offers and cashback – one global marketplace, fuelling every program.

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BUILT FOR YOUR WORLD

Secure and proven at scale

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Deploy on your terms

Deploy our stack via secure SaaS, your private cloud or on-premise.
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Built for trust

ISO 27001 · SOC 2 · PCI-DSS · per-release penetration testing.
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Enterprise-ready

SSO, granular roles, audit logging and SLAs to comply with your risk and security policies.

TRUSTED BY LEADERS